One of the key tasks in modern business is to attract and retain the attention of potential customers. Blogs have become an indispensable tool in this endeavour. Technobank also decided to create its own blog in order to provide its clients and the general audience with a convenient and informative resource for reading articles about the banking industry.
The development team faced the following challenges: developing an adaptive blog design, separating articles into headings, including a mandatory email subscription form and the ability to comment on articles with comment moderation.
An important element of a blog is its design. It should be simple and straightforward, and it should match the company's corporate style. When designing the blog for Technobank, state-of-the-art adaptive design technology was used, making it possible to automatically adjust the appearance of the blog to various devices, such as smartphones and tablets.
For ease of reading, the articles have been divided into headings, such as "Bank News", "Banking Products and Services", "Investments", etc. In addition, the blog has the option of subscribing to email articles, which allows users to receive news and updates on the blog directly into their email.
Another important feature of the blog is the ability to comment on articles. Users can express their thoughts and opinions, and comment moderation helps prevent inappropriate comments and spam from being published.
The result of the development team's work is a full-fledged resource for posting articles about the financial sector. Technobank's blog provides its clients and users with a user-friendly interface and information for reading, as well as an opportunity to leave comments and subscribe for updates. The blog has become an indispensable tool in promoting the brand and increasing customer engagement in the life of the company. The publication of interesting and useful articles not only helps to improve the bank's image, but also increases customers' confidence in the company. At the same time, in order to achieve maximum efficiency, it is necessary to ensure that the blog is easy to use for users.