Battle of the pALLOs: how our SMM app helped the company succeed
Social networks have become an essential platform for brand marketing. Every year more companies try to capture their audience's attention through social media, and it is no easy task: competition on platforms such as Facebook and Instagram is extremely high.
Piplos Media developed the Battle of the pALLOs SMM application to help the brand stand out from its competitors. The game removes the usual limitations of social media and lets the audience express their creativity through play and competition.
Battle of the pALLOs is an interactive application that allows users to create their own avatars and compete for the most creative and original character. The game is designed to let the audience interact with the brand in a new way, increasing awareness and loyalty.
In this case study we describe how we built Battle of the pALLOs, how it can help promote a company on social media, and the advantages of using SMM applications in a marketing strategy.
Related projects: Allo Photo Contest, Allo. Lovers' Photo Contest
The project was successfully launched and is available at vk.com. The work was completed in 2015.