Choose Your Opel: Developing an SMM App to Increase Brand Loyalty
Opel is one of the most popular car brands in the world, and its loyal fans are always looking for new ways to get more information about the brand. That's why Piplos Media has developed a new SMM app called 'Pick your Opel' to help increase awareness and loyalty to the brand.
The "Pick your Opel" application is designed for use on the Facebook platform and includes a number of features that help potential customers to select their ideal vehicle from the Opel range.
Through the app, users can view photos, descriptions and specifications of each Opel model and access a variety of interesting features to help them choose their ideal car.
One of the key features of Choose Your Opel is the ability to take a virtual test drive of each Opel model. Users can take a test drive on their computer using the app's built-in tools and get a realistic idea of how they would feel behind the wheel of each model.
In addition, 'Choose Your Opel' gives users the opportunity to customise their ideal car using the built-in configurator. They can choose the body colour, engine type, gearbox type and more to create a car that is just right for them.
For those who have already bought an Opel car, the app offers many useful functions. They can find the nearest Opel service centre, access exclusive promotions and offers and much more.
With this "Choose Your Opel" SMM app, Piplos Media helped to increase awareness and loyalty to the Opel brand by providing potential and current customers with a convenient way to get information about Opel cars, conduct a virtual test drive and customise their ideal car.
The project was successfully delivered to the client. The work was completed in 2012.